It all started when “famous” tiktok-er Amir Siddiqui posted a movie on Instagram calling out YouTubers. In his movie, Siddiqui accused YouTubers of plagiarizing TikTok content and dropping out on brand endorsements.

Short video platform TikTok has seen its rating drop to 1.2 stars from 4.6 stars at the past one week on Google program store following an online war erupted involving a YouTube influencer and TikTok creator in India.

Popular blogger Ajey Nagar, called CarryMinati, lashed out against Amir Siddiqui's video on YouTube, that was afterwards taken down for breaking up the platform's terms of service. The video that enrolled countless views was expletive-laden.

After his movie had been deleted on YouTube, his fans started a trend #RoastNahiFryKarunga and #BanTikTok on Twitter. #BanTikTokInIndia, #TikTokdown, #TikTokexposed were also trending on the micro-blogging platform.

Twitter saw an explosion of memes targeting TikTok and Siddique, urging people to downgrade the program. Several anti-China and TikTok critics have jumped on the bandwagon requesting a ban on the Chinese stage, accusing its creators of encouraging violence, hatred, and acid attacks.

While hashtags requesting a ban on TikTok are new, the current effort not only targets the ByteDance-owned stage but also its creators, who largely hail from smaller cities in India. Right-wing activists, including Vikas Pandey, have accused the platform of terrorism terrorism, Islamic transformation, and vulgar videos.

Email sent into TikTok did not elicit a response.